People have mixed reactions to discovering that this approach to Self-Organization involves a clear set of rules- ranging from surprise >resistance > relief. This video is a long one, but if you are curious about and/or resistant to 'why rules?' then it's worth the watch and includes:

• the role of rules in organisations which are not Self-Organizing
• rules in different varieties of Self-Organization
• turning power upside down
• why rules?
• organizing without organizers
• rules & the power shift.